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ICI Dulux Lifemaster Series

Environmentally-friendly Paints
The Clean Air Choice

The Glidden Company, a member of the ICI Paints World Group and inventors of latex paint, created this breakthrough paint formula that is better for the environment. Lifemaster elimiated the need for petroleum-based colvents that are found in conventional latex paints and contribute to air pollution. Life master delivers the same superior coverage, durability and ease-of-use as other premium ICI Dulux paints. Lifemaster paints are ideal for commercial, institutional and residential use.

Lifemaster difference - The Clean Air Choice!
No VOC's mean no air pollution. When you use ordinary paints, solvent vapours (also called VOC's> are released into the air. Under the right conditions, VOC's react to form ground level ozone. Ground level ozone is a major part of polluted air and smog. Lifemaster contains no petroleum based or other organic solvents and therefore cannot pollute the air we breathe.

Lifemaster Performance
Using the latest technology, Lifemaster paint combines 100% acrylic resins with Teflon surface protector to provide superior stain resistance. Teflon surface protector prevents oily stains like crayons, lipstick, pen, and greasy finger and food stains from penetrating the surface of the paint, so they are easy to remove. Lifemaster dries quickly to a smooth, uniform finish which is resistant to abraison and staining and will withstand repeated washing. It is self-priming on most surfaces and easily applied by brush, roller or spray and it cleans up with water!

Lifemaster Guarentee
Whatever your needs, all ICI Dulux paints guarantee the ultimate in quality and performance. ICI Canada Inc. warrants that ICI Dulux finishes will provide a uniform appearance, have superior hide, and will be easily washable with mild household cleaner and water.